How to speed up your WordPress site?

  • DenysT. 
  • 3 min read

First of all, I would like to consider several typical situations that webmasters may encounter. Webmasters’ level of knowledge is usually very, very different, most of them have a good command of programming languages such as Python, C++, PYPL, and others. Another part of the webmasters, on the contrary, do not understand it but have other knowledge, such as SEO, SEM or marketing in general.

To work with WordPress, in an ideal situation you will need knowledge in the general-purpose scripting language PHP, well this is if we are talking about complex and non-trivial tasks and processes. In this article, I would like to address the situation if you are a webmaster / SEO specialist, you own a small business and you work on your site or the banal reason that you do not have money to hire a specialist in your field. In general, for all those who are looking for an answer to the question: How to speed up your site on WordPress? But it does not have special education or special knowledge in the field of programming.

Site loading speed

To begin with, it is necessary to understand the concept of site loading speed because I am originally an SEO specialist, so I will be guided by the value in terms of SEO. The loading speed of the site is determined by the speed of content loading, in other words, how long it takes the user to see the content and be able to read it.

Content loading speed 

Any web resource consists of different kinds of content is:

  • content part,
  • textual information,
  • images,
  • scripts and other elements.

All this is gathered into a single page in the browser. 

At the moment when the user enters the site, the page opens by loading various elements:

  • as static,
  • as well as dynamic.

This process can happen quickly or slowly, depending on the amount of content and site elements. For example, if we are dealing with an online store, then the images on the catalog page will be 50 or more. Consequently, it should load longer than, for example, a business card site. But, in fact, such sites can also load within 2-3 seconds, which is the standard for loading pages.

Content loading speed is determined by how quickly the user receives a response back from the webserver. It is important that the user’s Internet channel is fast enough. It is worth bearing in mind that this depends on many factors, such as hosting, as well as the webserver and its characteristics.